e e e [Music] you're live good afternoon everyone thank you for joining us today for our city council work session today's August 12th uh 2024 it's approximately 1 p.m. uh if you all join me for if we could stand for a moment of silence for our men and women of the military and our police and fire that protect our City 247 if you join us in the pledge to the flag of the United States of America and to the Republic for which it stands one nation under God indivisible with liberty and justice for all [Music] all right so we'll start off with the jobs of the week with Sarah rainy good afternoon everyone my name is Sarah Rainey I am the One-Stop coordinator for the southwest region of the New Mexico workforce and all right for jobs of the week we have a utility rate analyst this is for the city of Los cruus the position starts at 58,000 and the posting closes on August 19th we also have a Utility Systems crew leader um for 2379 an hour and the posting closes on the 19th as well we have for wh Sand's Missile Range an information technology specialist that posting starts at 87,000 a year and it closes on the 19th for doniana County we have a heavy equipment operator the position starts at 16 1 an hour and the posting closes in September for Kids Quest Academy we have a contractual lead child care teacher the position starts at $13 an hour and closes on September 1st we also have an accountant senior at NMSU for 53,000 a year and the posting closes on the 5th of September I wanted to encourage you all I know we've touched on it a couple of times for the community at Hope events that we do I know in light of recent and things um some of the issues are job Readiness I want to remind everybody that we go to Community of Hope every month we sit down with everyone we do their resumés we do interview skills we search for jobs we also have them come back to the office and continue this work so that there's continuous intervention and help and reminders about how they can get on their feet um right now I reach out to council members and encouraging local business businesses to help us reach out to these um employees these workers they need jobs we need employers to step up and come with us to these events and maybe do some on-site hiring interviews and whatnot when we can get with them if they would reach out to me I can set them up with this and we can make this an even bigger event each month and more inclusive with that we can be reached over there at the Alam office um on our web page employee nm.com and through all of our social medias thank you all thank you sir yes sir next we have pets of the week with Amy D philx hello everyone I'm Amy De Felix one of the rescue coordinators for the Animal Services Center of the missia valley pick and present the pets of the week every week and we'll always start off with the cat of the week who is Deli this week her number is 77637 and she says I may be a bit reserved at first but that's just because I'm taking my time to get to know you I'm independent so I'll give you your space but don't get me wrong I'll appreciate your gentle paths and soft Whispers I love exploring my surroundings on my own terms finding cozy spots to curl up in I'm a quiet companion perfect for those who value Tranquility I'm not one to demand constant attention but I'll always be there a steady presence in your life and then we also have a dog of the week who is Jesse this week her number is 66337 and she says I'm always on the Move whether it's chasing my tail or playing Fetch with the shelter staff my days are filled with toys treats and lots of fun I love learning new tricks especially when there's a tasty reward involved my energy is contagious and I'm known for bringing smiles to everyone's faces but I do need some help riging in my energy especially around other dogs sometimes what I'm really looking for is a patient and experience forever home where I can share all of my love and joy and then we have a couple of adoption events this week um we will be at PetSmart this Saturday the 17th we'll be there from 10:00 a.m. to 1:00 p.m. and then on Sunday the 18th we will have some dogs available for adoption at mro Coffee espresso um so we hope to see you there on either location and then General events going on we are participating in the NBC um clear the shelters Nationwide event it started on um August 10th which was Saturday and it'll go on until September 10th and so to celebrate clear the shelters and to help get all as much as many of our loving um pets that need homes out um all of our adoptions are going to be $50 the entire um event and regarding any links we have our general website ascmv org and then we're all over our social media Facebook Instagram and Tik Tok is where we'll upload some highlights some events going on and then YouTube and Spotify and apple podcast is where we will upload episodes of tales from the PO side which is our podcast that is all I have thank you all right thank you Amy next our our agenda items uh 3.1 annual update from Economic Development partners and Elizabeth ters will introduce all right good afternoon mayor and city council my name is Elizabeth teters uh every year we have our Economic Development Partners given up update to city council um we decided to split it up into two different work sessions this year so last month was um farmers market and film Los crusis and today we'll be doing the msia valley economic development Alliance and Downtown Los crusis partnership and with that I'll start with Mr Davin Lopez thank you Elizabeth mayor mayor PM counselors thank you for having us here today uh as El Elizabeth mentioned this is our year-end update we give a couple of meetings to for the year but this really was to talk about the opportunities and challenges we've seen doing Economic Development here in Los crus specifically over the last year and how our metrics compare against the contract that uh we signed with the with the city I also have Brian Garcia he's my VP of Business Development who's here with me today so in case there some questions that he needs to answer I have him here for so thank you uh first um I know you we're all aware of each other but kind of I always like to give a reintroduction uh mita's Mission we're about growing the economic BAS based and economic based opportunities for uh for the entire region the New Mexico borderplex region which is donana county Los cruus and then all the communities within the within the county as well um I say this because we concentrate in one area of Economic Development that's primarily growing economic based businesses and that's supporting companies in terms of business attraction or existing companies that we're trying to make sure that once we have them here we don't want to lose them right we want to we want to keep helping them find them resources and let them grow um but it's it creates I think a discussion of the unique partnership we have with the city because although we concentrate on these areas which are high impact it allows the staff in the city to be able to work on other areas of economic development that are important to the city as well uh we are a full service 501c3 organization uh we are given input by a board of directors that's both private and public you the city of Las cruus uh the mayor and the city manager are both uh board members but we also have a board members that comprise donana County uh New Mexico State University uh Las crus school system donana Community College the Chambers of Commerce and about uh 15 other private sector board members that represent the interest of the private sector for economic based growth uh what that basically means is we have a large amount of diverse input that goes forward that that's advised to us as staff in terms of our Economic Development strategies and moving forward I also want to say that because we are a membership organization we receive dollars from the private sector to do economic based Economic Development so we're able to take the contract we have with the city and leverage that into more dollars more of a robust budget that then we can move to the market and compete a little bit more um effectively against other uh communities and States across the country so that being said for example our contract with you to do economic development services at $250,000 but we leverage that into an over $1 million budget for economic development for the region and I'll talk a little bit more about how how we spend those dollars especially here in Las cruus uh our services are we try to attract industry I mentioned that just a second ago retention and expansion that is with supporting existing companies and helping them grow we also feel we are an economic development Advisory Group consultant to the city and the county as well as the state uh I've always said we are the goto Market the client facing organization so we hear what client want or expect in terms of a relocation a competitive relocation and it's our job to come back and tell you as policy makers what we're hearing so that you can make those effective changes that make us more competitive and then capacity building is an area we've been working a lot on and that is really what are we learning that we have gaps or deficiencies and what can mavita do to help support that whether that's uh incentives Workforce uh Workforce um objectives um and programs I'll talk about that in a second as well for purposes of our contract um this past year past couple years we've been really asked by the city to go after trying to put the Los crusis Innovation and industrial park on the map that's the majority of what our target has been for the city of Las crusis so although from a metric perspective I'm going to talk more about industry attraction the one box on the far left I do also will talk about a little bit about the other things we're bringing to the city of Las crus through through those other services that I just mentioned so as an organization representing the entire region let me first talk about uh you know our entire Regional results that we've had so uh what you see on in terms of the uh the graph there is our dashboard that is created by our board of directors which sets the tone for what we're trying to establish as goals in terms of site visits companies on the ground kicking dir looking at potential opportunities qualified prospects that's uh an outlier of our of our marketing efforts that's where we identify projects that are plan on having a move in the next 18 to 24 months and they have identified our region or Las crusa specifically as a potential location that they are considering and then we break it down into final results in terms of number of completed projects the jobs created as a result of those projects payroll generated as a result of those jobs and then the capital investment that's going to be made in the area through new construction the establishment of new facilities or purchasing of equipment in the area and I'll talk a little bit about more about that because that's very important I think in terms of how we're growing the uh the industrial park and then I'll talk about our retention and expansion consultations that's again where we go out we meet with existing companies listen to them try and understand their challenges and hopefully figure out resources to keep them here and help them grow but overall results we had a pretty we had a pretty positive year 628 new jobs were established $26.2 million in new payroll once they're all in place that's annual payroll uh that will lead to $155 million in new capital investment committed to the area through new construction that is s significant than new tax base in terms of new construction GRT uh 23 site visits that we had in the region that's boots on the ground 76 qualified prospects 15 completed projects and 56 retention and expansion consultations so we were very busy but that's kind of a snapshot of what we did as an organization and and for the entire region uh uh these are some of our completed projects that we've had on the left are actually job new job creation projects and on the right our companies we assisted with our automate up program and that's helping to train and skill up the workforce for new technology related uh growth sectors of the economy and I'll talk about that in a moment as well so let me talk a little bit specifically about uh what the metrics were for the contract with the city of Las Cruses uh really they wanted us to take a marketing approach put the uh Innovation and industrial park on the map uh and this is a little bit about our activity uh trade shows exhibited at we exhibited at five trade shows representing Los cruus we walked 20 trade shows representing Los cruus when I when I say we walk trade shows it's much more cost effective to walk than to exhibit at a trade show I mean you have to have a pretty healthy budget to try and exhibit with the cost of dollars that's 10 $15,000 usually Port trade show easily so we walk and what that means is we hit a trade show we walk talking to all the exhibitors all the vendors very hard trying to understand do they have expansion plans moving forward in the future so that we can start communicating with them on a more effective basis uh nurturing our relationships with them and and growing those opportunities usually from the time we identify an opportunity it's usually 18 months minimum before decisions are being made for a a final site sele a site solution so these are not things that happen overnight we are always trying to nurture the relationship talk about L crues the opportunities here and hopefully they make a decision to want to put their business proposition here as well uh in terms of our marketing uh you heard from Carlos po at our last presentation just a few months ago and that was you know a pretty healthy 30 minute presentation and he talked a little bit more about how we are actually using digital media social media traditional media in terms of getting our message out to the world but through that uh we've established relationships with um some trade industry magazines where we we do advertise in from time to time but we also receive a lot of organic uh earned media through them as well but we have over 100,000 Plus on our distribution list through the print marketing through our targeted digital marketing that's social media and other forms of uh like LinkedIn to get our message out we have over 1 million subscribed audience we reach out to site selectors on a regular basis they are Consultants who usually have their hands on multiple number of expansion projects every year they're in very high demand with other with other communities so we have to be we have to be uh client facing with them on a regular basis but we we have a nurture marketing campaign that gets in front of those 234 Consultants that we Target on an annual basis several times a year our entire estimated marketing and Business Development spend on behalf of Los crusis alone is estimated to be around $600,000 so again we're turning that $250 $50,000 at contract that you provide to us through relationships and and other fundraising mechanisms to provide you with a $600,000 marketing campaign and that's above and beyond the other aspects that I mentioned the services that we do offer that we bring to the table here so let me kind of let you know the good news and then I'll talk about the challenges so the good news is the marketing is working we are getting the Los Cruses Innovation and industrial park on the map for more projects and more looks uh if you look at projects considering all of donana County they are primarily looking at both Santa Teresa and the Los Chris's Innovation and industrial park for potential locations and then there's uh projects that we've established that are only considering Los Cruses for various reasons and I want to hone in on that for a second so although if you add 28 plus 15 43 projects have considered Los Cruses as a whole 15 of them have really honed in on only the Los crusis Innovation and Industrial Park which is which is a 37% increase over the year before now Santa Teresa still dominates itself kind of as the industrial base of the region so right now they are getting a little bit more looks only considering Santa Teresa but I mention this because it's very important to realize we're providing a message out there to uh to companies that are targeting the reasons why Los cruus makes more sense and it sometimes it makes sense for a company to go to Santa Teresa like if you need rail Santa Teresa is a place to be if you if you have supply chain that's crossing the border into wates you know multiple times per day you know Santa teres is the place you want to be but if you want great Interstate 10 access that has direct access to the SE ports of LA and Long Beach for example for supply chain then Los Cruses makes it a very strong case for that the fact that you also it's a city-owned Industrial Park primarily and provides you the flexibility to be more Nimble than the private sector that adds some some opportunities as well to attract other customers and then thirdly when when companies look at the area they look at the metro area of Los crusis and and perhaps see more and and with New Mexico state and dacc right here they see more of the opportunity to tap into Workforce and pipeline than you may see in sanitary so there's different reasons for being in different places but I want to let you know that we're really honing in on companies that are now saying hey this location here is ideal so in terms of our contract specifically with uh the city we were asked to have a goal of 24 qualified prospects in this case we knocked it out of the park 54 qualified prospects were looking at the city of Las Cruses uh we were asked to get boots on the ground nine site visits we had 11 site visits this year and in terms of completed projects we had a goal of four when we actually uh were able to establish six projects many of those were in our retention and expansion program and we can talk about that in a moment but we hit our goals in this area the other side of our contract was a little bit more challenging than we displayed on the marketing side we actually had goals of 300 jobs to be creative with 10 million in payroll and 17 million in capital investment we weren't able to establish that this year and that's just being completely honest we were able to establish 37 jobs 1.56 million and $840,000 in in new capital investment there's a couple of reasons for this if you look at the chart below when we come into the into the new year and we talk to staff about what goals we are we're setting ourselves on what we want to hit we're looking at pipeline that we've established over the prior 18 months that's how we kind of determine and F what our confidence level and saying can we get them here and in this case when we entered the contract this past year we we had a lot of confidence we were going to bring several projects to frish those projects are listed below um and in some cases they died on the vine which just sometimes happened unfortunately more of them did than resulted in in actually locate locating here um and then then a couple got delayed we were expecting um by all means that they were going to uh uh uh make an announcement that they were going to locate here but because of certain financing tools that we were introducing them to other challenges not to say they're gone just the projects are delayed and we're hoping that we're going to be able to close on them this year so it's just the nature of the cycle sometimes in terms of what we do but if you look at kind of the fluctuation of what job creation and capital investment have been alike over the last five years uh the yellow bars represent Los crusis the red bars represent the other parts of donana County where uh we've been able to establish jobs you'll see there's fluctuation you'll see that post pandemic we had four very good years of job creation and announcements here in uh Los crus specifically and then we dropped in 2024 uh and but if you look at capital investment and this is where I want to lead some of the Lessons Learned as part of this conversation is you'll see capital investment continues to be very low in Los crues compared to the Red Bar in Santa Teresa primarily fy22 FY 23 and FY 24 they're seeing significant amounts of capital investment and the reason why is because Santa Teresa right now is just more development ready than we are here at the lusus Innovation and industrial park right now with industrial space at an all-time low vacancy around the country companies are either looking for places where there's existing industrial space for them to move into which is becoming fewer and fewer and fewer other more established markets around the country are now expanding and building industrial space much quicker than we are in New Mexico overall and much quicker than we are in donana County but in lie of having existing space that requires a company to take a strategic approach to actually build their own space and normally you have to have development Partners ready to put up that space at the same time that that's going to happen sanitar has been able to establish themselves in that we are not quite there but leads me to what we believe this year is going to look like as I mentioned a couple of those projects were delayed um we expect them to close this year um but in almost all cases these are these are Hot Prospects as we call them we feel very you know very confident right now that we're going to get to the Finish Line with these projects primarily in the Los cruus Innovation and Industrial Park but in Las crues but you'll see something unique about this you'll see that on the right hand side all but one of them really has significant capital investment associated with it one to the tune of 80 plus million dollars so one of the things I'm thinking is going to happen if we can show demand we can show cranes in the air that's going to make a big difference in terms of bringing confidence to attract some of the developers who we need to look at our area to put capital investment into so we're coming into the year feeling bullish again um maybe more so not on the job side creation but on the capital investment side which could lead to more opportunities down the line so so now let me move into those other blocks that are outside the contract but things we still do for the city of Las crues our retention and expansion program um I realized there was a keystroke error on the companies consulted it's actually 33 not 43 but still compared to the uh 52 that we did as a whole throughout the county that's a pretty good significance of companies we were able to work with here in donana County again trying to understand their NE here in Los Cruses I'm sorry trying to understand their needs help them grow and and see if there's opportunities for them to create new job creation we believe we've identified eight projects we identify a project out of our retention and expansion consultations as those companies who say yeah I think we can grow this year not just retain but actually grow um and so if all goes well if all eight of those companies do do uh grow here um we're talking about potentially 40 new jobs through our the retention and expansion program alone and over 4 million in new capital investment usually that's equipment investment as they're retooling and growing so an additional tool let me see oh an additional tool we've been building over the last three years supporting growth this is part of our capacity building uh service to to you and donana county is with a relationship through the Community Foundation of southern New Mexico uh through they manage the New Mexico Economic Development Fund we've been able to establish a incentive called a closing incentive that we can utilize to try to attract companies to get past the finish line here so it's hard dollars that we can can assist a company with in terms of new equipment purchases or growing their jobs so in the last three years that we've had this program we've helped five companies here in uh in Los cruus leading up to 956 announced jobs and over $290,000 deployed those are all private sector Grant dollars that we've deployed it's not tax dollars or or public dollars but it was a needed tool that uh in order for us to be competitive against other markets it was a needed tool we had to have here to complement what the state could bring to the table another tool that we built this past year specifically is our automate up program uh it was a pilot program this year and we're looking to move it into full launch now as we speak uh but the premise of the program was to assist these companies that are um required to to adopt new technologies like for example Advanced manufacturing was the first one manufacturing moving to Advanced manufacturing requires new skill sets and in lie of programs that are not currently available through our school systems or Community College we had learned through uh through the through industry itself that there's these micro certifications that can help skill up an employee to meet the needs and changes of the new equipment that's being purchased for advanced manufacturing uh so through that we identified seven types of certifications uh all of them were some type of advanced manufacturing but crossed a variety of different Industries whether that was traditional manufacturing or even food processing and food sciences and uh we helped eight companies go through that process uh that we helped train 69 and certify 69 individuals across multiple certifications so we actually gave out 159 certifications and we did that with a grant from the New Mexico Economic Development Department we did that for $25,000 uh so this brings us to the relationship we have this coming year right now with uh the city of Los Cruses as we're a recipient of some dollars the arpa dollars that you had available to expand this program and provide industry certifications and growing Technologies but more targeting uh the growing Industries here in Los crusa specifically so that could entail some Advanced manufacturing but it'll also include you know maybe tella Health uh video game development because that's been on our radar for a long time and then the certifications they need um other types of coding that are needed for whether it's micros oft AWS or other types of certifications for those for those individuals to grow in their careers and and a slew of others that are important for Industries we're trying to grow here we're also expanding the program through these dollars to not only get in front of existing employees and their employers but we're also reaching out to donana Community College as well as the CTE programs at Los crusa schools because we want to see if we're able to provide these certifications directly to the students so by the time time they're they're graduating or leaving their programs they are Workforce ready for these jobs are that are now growing here in the future so we're excited about this potential it's taken a lot of work even as as we set up the pilot program and we're hoping to have full launch into these other Industries this year and then finally in terms of uh our economic advisory as I mentioned and our capacity Building Services I I've mentioned the need for attracting development capital and this brings me to conversations we're having with staff right now and the city manager's office uh regarding a unique program where we're able to tap again into uh private sector dollars the Community Foundation of southern New Mexico's New Mexico Economic Development Fund and and get some of those private sector dollars to complement some of the resources you have at the Los cras Innovation and Industrial Park to attract a developer to come to the area and put spec in the ground take the risk on our Marketplace because we know if you take the risk on our Marketplace by the time you start building you'll probably have at least and that's that's one of the most important lessons we've learned this past year and we've have that lesson because we've been watching Santa Teresa for a long time you know 12 13 years ago when foxcon came and built their facility on the other side of the Border we thought that was going to be the Catalyst that was going to drive drive supply chain to our area didn't happen when Union Pacific came and invested their $500 million it did create jobs through Pacific we thought that was going to be the Catalyst it didn't happen at that time it wasn't until right around prior to the pandemic that one speculative developer from Dallas came and took a chance on the market they built a 300,000 square foot building and before it was even finished they had it leased out since then they've put about over 1.5 million square feet of additional speculative development into Santa Teresa and that's one of the reasons why there's robust growth there the past few years it's because there's readily available facilities for companies to identify and move into and that's where we want this to go for the Los cruus Innovation and Industrial part so it's it's very exciting to say we have a tool that's attracting private sector dollars uh we're also talking with staff about what we're calling a shovel ready initiative that's also a private public partnership with with developers but what we're trying to do is um see if we can partner on a specific site at the at the industrial park and have that company do renderings drawings pre- permitting everything so we can shorten the timeline of development from when they actually identify a a client so it's time to Market and the cost to Market aspects of it so I'm excited um uh mayor you know and councelor Florida I think you know from the uh the PRC meetings of the past you know I've been talking about this for years so I we're happy to see that we may have something we can work with moving forward to help grow the industrial park here and what it's about is cranes in the air confidence in the market and then attracting those companies so I want to leave with this note uh this came from the Federal Reserve Bank of Dallas Al Paso Branch July 2024 southern New Mexico demon demonstrates impressive economic Vitality with the latest employment figures showing 2.8% growth compared to the previous year outpacing both state and National averages this growth underscores the Region's attractiveness for business and Workforce Development Las Cruses being the largest city in Southern New Mexico I think that's something for all of us to be proud of it's not just mita's efforts but it is also the the efforts of your economic development team and as well as our partners in the region so with that I will leave it for any questions you may have for Brian or myself thank you thank you Davin for the presentation is there uh any questions councelor Flores thank you mayor uh thank you deavin um so it the picture literally that we saw is impressive in one way but not so impressive as to what has come to lusis and I think I know when I started on Council more than seven and a half years ago we already had a contract with you and um and then I think we up the ante on that in terms of the money distributed to you um so my question is this after all these years is is it um you know it seems like you've been milking the dry cow so are we a dry cow is there any point in going on um quite frankly and with all due respect Devan I think you've done wonders for Santa Teresa and I'm happy to know that there's a region in New Mexico that is benefiting from your work but frankly um I don't see how it's really benefiting us now if you were to do a study that shows how Santa Teresa you know the the wealth the revenue that's being built up there is somehow being funneled to us because there's more houses being built here well nobody wants to drive from Las Cruses to Santa Teresa and the jobs in sesa here offers jobs to people who live in Mexico I don't know if that's true or not they and with all due respect there's nothing wrong with that there's nothing wrong with what you presented but there's a missing there's just a missing link there where do we come in and you're saying well if the industrial you know the industrial park had a a a building structure yada yada they would come but that's the first time I hear you say that and it's like build it and they will come well I don't know uh you know I think that uh Economic Development the city has some plans for that but um I mean how how do you how when do you think any of this everything you're doing you know I know you travel throughout and this and that but I was trying to take notes of an accomplishment and you know two pages and you know something that really benefits us guses I didn't see it Davin is there anything that you can U help me with on that did I miss something well mayor council Flo is I uh I guess I would respectfully ask you look at our body of work because if you look at the even the years past we we we've had very strong years in terms of job growth and then then we have these cycles that take place I think what we're trying to do is establish right now the opportunities for the Innovation and Industrial Park in a market where industrial growth around the United States is has some very unique trends that are taking place that I think we can take advantage of right now um so yeah so I I'm not going to disagree with this year this year yeah we had a tough year in terms of closing the deals but we had a great year in terms of providing exposure to Los crues and The Innovation and Industrial Park but sometimes we're not in control we we we don't always have the tools the policy to get them to the Finish Line you know we are trying to Market them but it's not like we have the tools to really just make them enforce a decision right but that being said I I try to give you a snapshot of those projects that got delayed and where we think we we we're going to see opportunity this year but it is it's it's a eff for that is year to year but it takes a body of work and several years in order to grow programs grow opportunities and and I guess the other thing is what what we're providing to the residents of Los cruus you you looked about at that automated up program right that is something no one's tackling and we decided we were going to tackle it with dollars we could find elsewhere not city of Las crus dollars so that we could skill up individuals here in Las crus for the workforce of the future so yeah in terms of closing the jobs I I think it was been a very challenging year I'm very upfront with that but I think if you look at our body of work you'll see that year after year overall we provide a return on investment to the city for the dollars they give us what what was that investment is is there a report on the investment the return on all of this I I'm telling you I didn't see anything regarding Las crusis and I am not in any way uh challenging you and the work you've done in terms of the benefit to the county or to Santa Teresa um and and a lot of this Davin has been well it's in the making it's in the making it's in the making and and maybe I'm feeling impatient because um I know Rome wasn't built in a day I know that much but um I guess after seven and a half years going on eight years here on city council uh I just you know we uh don't have the jobs and we don't have the uh industry and uh and I so honestly do you think that maybe um you're milking a dry cow maybe there's no point in seeing what's here for Las Cruses and and do you work closely with Elizabeth and Chris on this mayor City councelor yes we do work very closely with Elizabeth and Chris um so I I I'm not sure I understand the reference of milking a dry cow it means that you're trying to get something out of something that won't give in other words what are the objective conditions of our city that have not allowed you to bring industry of some sort you know uh that's the milk that's a milk cow analogy so yes mayor City uh councelor flotes one of the things and I've been talking about this on the PRC for years the need to attract speculative development in the capital that's not new it's not the first time I've ever said this I've been saying it for five six years to the point where it's almost like I'm joking L quoted sometimes but um that is a tool I think we need to bring but we're not we have not been in control to be able to do that we've now found some pockets of dollars through this relationship with the Community Foundation of southern New Mexico to bring private sector dollars but we still need more of the city's support in terms of making this happen and making it a value statement I don't think it's milking a dry cow I just think I think we need to put more effort into this is is is quite frankly what it comes to it and you know when you talk about the investment we make in Economic Development and IND industry attraction not only locally but as a state I mean we are falling behind in terms of competing against cities and states around the country uh we had a consultant come to our uh board retreat this past a month ago because we wanted to hear what they had to say about how Texas does things and these little communities in Texas have sometimes 10 20 30 times the amount of dollars invested in in uh in Economic Development than we do here I and I just think I think that's an important note to take we need to invest more if we want more but I think with the tools we've had especially with I'm hoping the pipeline we have right now what I what I showed you here we close three of those projects then there's cranes in the air and that's the main thing cranes in the air establishing confidence so that more investors and developers can put their money into the marketplace and mayor councilor flus one last thing um we do run an RO uh an impact analysis every year uh we break it out specifically for jobs within city of Las Cruses um and we provide that at the end of at the end of every year so we are right now working on our final reports for the city but those past reports have been available to you each and every year for the I think the last seven or eight years well for the last seven or eight years it's been about the same thank you thank you councelor for anyone else there anyone else okay I just want to add as as as counselor Flores I kind of felt the same way uh where you grow impatient and you want to see results and and I know it's been a while but I'm also on the board and I signed up on that so that I could see what's going on firsthand and they do a lot of work and I see that your production agency isn't here today but I know Carlos does a tremendous job in in marketing for Los Cruses and donana County so now I feel like I'm very optimistic I I I like the approach that we're going and we're working with public and private Partnerships now looking at uh the industrial park and maybe some speculative buildings to take place so yeah we just unfortunately we have to be a little bit more patient but I think there's uh there's some things coming down the pipe now that are working and we're very fortunate that things are really booming in Santa Teresa that that that it is going to get closer it is going to get closer to Lost Cruis and I I see some promising things coming so I'm optimistic and I I see all the work that goes in uh to Economic Development from Maita and I thank you for that Davin thank you mayor okay no further questions um we'll move on to the next one which is the downtown Los crues partnership okay and now I will turn it over to miss Susan Greenwald Cabo oh you're right there sorry wrong side good afternoon I am Su an Greenwald Cabo I am the executive director of downtown Los Cruz's partnership um this is our annual report um so you can see that I'm the executive director um as of October I was the interim executive director and in March I'm the permanent executive director um in the past we have had two employees but looks like for now and in the foreseeable future we are a one woman show as far as staff um our executive board is John Muno um he's here with us today of electronic caregiver um Dr Jeffrey Stewart who owns MVB Pharmacy and Dr Christen Morehead who was our secretary um she is outgoing I put that on the slide just to make her know for sure that we were not signing her up for three more years of secretarial Duty so um guys the mission statement of downtown Los Cruz's partnership is to create a signature business destination that celebrates our Region's rich cultural heritage local arts and culture and contributes to a thriving sustainable and economically thriving downtown um one thing I would say about Downtown Los cruus this year it that it is thriving um but it's also fragile and we're going to talk about why those two things are both true so business activity so in the past we have just reported um businesses lost and businesses gained however um we are having I think a Renaissance Downtown you can see that we have three businesses that have relocated to the district so that's somewhere else on lock Cruis we have three business that have relocated outside the district meaning they've moved to a different part of town but they're still in losw crues um we have six businesses that are permanently closed we have nine that are new and we have six that are in the process of opening and by in the process of opening I mean that they have ail building and are working on a sign so uh that mean not just kind of in the theory stage but really in the process of opening within the next six months um and I will tell you that this is a snapshot so this is our year um as of when as of I guess the end of June but within the last week I have been contacted by three businesses that are getting ready to open um I have also been told by one business that they are closing so um there's a lot of flux um in this chart I would say too that the reason um that we are not having more new business uh downtown is there is really a lack of places for business to um move in where the rent is Affordable um and that has access to foot traffic so um kind of these moving in and out of all these kind of the same buildings they kind of the same spaces um that that you know someone moves in someone almost if someone moves out excuse me someone almost immediately moves in um so we're kind of having this growth is more of I would say maybe kind of closer to a churn um of businesses that or I guess business locations that are affordable and viable um being kind of taken another reason we don't have as many new businesses is businesses are staying longer um so we don't have the rapid inflow as we did when lasina opened to almost entirely retail um because that that really kind of flipped the script on downtown and having that essentially as a shopping mall not only filled that space But the spaces around it started to become filled more quickly right um so our accomplishments this year um we have over 350 Direct business contacts that means that me or our board have talked to these business buiness either over the phone sometimes by DMS because that's how businesses like to communicate sometimes um or by email so these are times that we're directly contacting the business owner kind of figuring out what's going on we do brn surveys we do at least five each month um so we can track our project our progress in a um kind of a set way uh that we have re also we have reinstated our microloan program so our microloan program is a five ,000 loan at 3% simple interest which equals the term of the loan about $450 um so we did this we announced our microloan recipient in June since then I have had five requests for micr loans uh right now we have the funding for a three-year cycle so if all of our people are five years on a three-year term it kind of it refunds itself um so if we want to expand this program it's going to be fundraising um for us to find some more funds to get those funds to businesses um so we have a redesigned business Spotlight and ACD icons program this year we have a new media team uh they've really thought about how these videos work as they were before they were absolutely beautiful but we found that they were a little long um no one is going to watch a three-minute video so no matter how beautiful it is so we have cut them down to under two minutes um done a little bit of boosting and I have a graph about that to kind of show you how that project has expanded um we had a record crowd at chili drop we had seen in coverage it was a magical night it really was uh we have had the largest Zombie Walk attendance to date last year um we've had improved visibility and accessibility um one of the one of the things that's contributed to that is us really focusing our m messaging on how we can help businesses um I think in the past a lot of our messaging kind of revolved around the events that we do um or other kind of projects that we have but just recently we did a video uh unfortunately starring me talking about how businesses can get in touch with us guys that has been tremendous I think we really have not emphasized all the resources that we bring to the table and a lot of those are through New Mexico Main Street as well um so guys you were here when we had opportunities for our interns to meaningfully engage with the community that was such a great experience I know for me hopefully for you as well um we have significantly increased uh our presentations and speaking engagements so if you guys know of anyone who has a hot mic and 20 minutes I'm your girl I will talk about downtown um all day long I have the slide deck ready will ready to travel um I have spoken to the Coalition of conservatives in action I have spoken to Rotary I speak every um city council meeting um anytime I'm at the county so just really getting our face and our message out to the community um and how they can be more involved uh We've also had more and deeper collaborations with the city and local nonprofits for example we are really working closely with the Arts Council um to make sure that we are not programming over each other as far as writing programs so we attending their open mic and they hopefully were going to start attending our writers workshops um so we have substantial reach rate and presence on social media again I have a chart to talk about that in a little bit um we had our first B Tob Quick Connect event um guys this was pretty amazing for us we had 36 businesses uh actually join us um we had eight I'm sorry we had 11 vendors there so was the city where Cruz and Selena um did and Blair did a fantastic job of telling businesses for example what um media sorry media what data services the city provides which is probably the thing I got the most compliments about like I had no idea I could get all this market analysis and I could get it for free yes you can right um but we had um we had New Mexico Main Street there we had we had the New Mexico Department of Economic Development there uh we had a we had West so a lot of different places that they could plug in um said really successful um hopefully we grow that this next year uh we had a successful Generations in litfest uh we are going to have Generations again but I think we're going to roll litfest and something bigger that the city's working on so to be announced um we have we have had more direct connections between businesses and New Mexico Main Street revitalization speal specialist techn Tech assistance so one of the really great things that we can do that nobody else can do is if you are in the district and you are a business owner we can connect you directly with technical assistance through a New Mexico uh Main Street revitalization specialist so if it's something that I can't handle like your a business in the downtown area and you need a logo for free I can hook you up with that right if you need a market analysis again for free I can I can help you with that I mean so there's so many surfaces that we off offer one thing we did this year is we had a business who was a a tap room that wanted to move downtown and so we had a New Mexico Main Street specialist will poell who whose background is architecture we walked six properties um on Thanksgiving Eve uh to see would a would a Tap Room work here um and he was really helpful and saying you know this property really needs to be remediated it's probably a little bit more than you think it is this property has a gas leak um this property just doesn't have probably the traffic flow that you need so I mean it was really really helpful for them and it was helpful for me to learn how to assess some of those properties um we've worked with uh the CLC and on the ACD Capital Improvements project which I am proud to say is finally where's Chris in motion yes close we're very very close um and we've had a 59% increase over 2023 in community service response rate which to me is really exciting I haven't shut it yet because we're still getting responses as of today so one thing I want to show you that really highlights um one thing that we've done is the um Improvement of reach for our videos right so we've had the business Spotlight and ACD icons project for about four years this is about the fourth cycle um and I just took last I just took fy22 23 and FY 23 24 to compare the two so you can see that there is a 66 in% increase in Social Media that's just reach that's just individual viewers who have seen these um I said two things one making them under 2 minutes to boosting it and boosting it by like15 $20 a video made this huge impact um on how far they're reached um the number of interactions with those businesses we've heard that they've gotten a lot of phone calls and things because of them they're just a much more effective product um by actually having a little less product and a little more boosting right and I think things that we're will looking forward to um coming up our next Merchants meeting is going to be on September 5th we're talking with film Lost crues and they are going to be helping our downtown businesses get on the Film Production vendor list as I saw Andrew Hara from film Lost Cruis do his presentation and I thought why is every business downtown not on this list so I called them and asked them and this is our solution we're we're going to have it on SE M 5th it's going to be an hour we're also going to record it so it will be available to to businesses even if they can't make that meeting um we're doing a we're in the middle of a dlcp branding refresh uh we're growing our board we just got a new board member last week and expanding our organizational capacity uh we're exploring new funding opportunities some new grants again looking into how we can fund that microloan so we can offer it a little more frequently um advocacy for ex use development in the district please because really that's one thing that's holding us back is just not enough places to put people um as far as businesses and we just need some residents down here so we are in full support of that goes with the the zoning issues um our ACD writers group is working to publish its first chatbook in November cross our fingers learned a lot about the local publishing industry um in this and we are working to grow our business Outreach um including growing our B2B Quick Connect event and I believe that's all ready for questions all right Susan thank you thank you guess mayor protm thank you thanks so much for the presentation I'm just curious I just have one question sure on the folks that are either leaving or closing do you do exit surveys if we can and what kind of information are you hearing so there's kind of one is the the rent is is too expensive um I would say that that's probably the most predominant um issue uh also that kind of foot traffic patterns are changing a little bit so um but rent rent affordability and the viability of that property to you know that we've had we have some property downtown that's been grandfathered in that's in a little bit rougher shape and since downtown is doing well the rent even on those properties properties is increasing and is that information that you're sharing with landlords and owners of those properties yes okay all right thank you appreciate that come you're good all right well thank you appreciate you all the work you're doing thank you next on the agenda uh 3.2 historical preservation commission annual report uh Larry Nicholls will be doing the introductions good afternoon mayor Enriquez members of the city council City staff and members of public Larry Nichols community development director very pleased today to have the historical preservation commission give you their uh annual report this is a part of our ordinance that that will give an annual report to the city council each year just a little brief history on the commission uh the historical preservation commission was created in 2019 uh to assist in implementing the historical preservation ordinance and the plan the commission uh is primary duties and interests is a protection of the and preservation of historical buildings as they are an essential component of our City's Heritage they have um they collaborate uh with the Community Development Department and the city manager's office to advise the city on historical districts and create uh cultural properties uh we Community Development Department is staff leaz on to the commission and we support them through administrative support to the data management GIS mapping uh planning zoning and building permits and inspections the Commissioners are appointed to their because of their experience in such Endeavors as architecture history engineering law architectural history historical preservation archaeology and other revelent areas our commission members are Dr juny Judy barryman the cheriff since 2023 David Chavez Ernie compos Dr Paul dies Jeffrey Shephard Dr Jerry Wallace and Patricia Williams and with that I'll have an introduction of do of Dr barryman to give give you the historical preservation anual report good afternoon thank you for your opportunity as um thank you Larry for the introduction as noted um for the record my name is Dr Judy barryman I'm the uh current chair and for the record I Am David Chavez co-chair so what we would like to do first is give a more in-depth in introduction to what the historic preservation commission and I'm going to be calling it The HPC because it's easier to say so um Dr Dr bar can we get you to talk directly into the microphone so it's recorded thank you is that better okay sometime this week or last week you got a very Hefty package um and I apologize for the size but within this package you receive a copy of chapter 40 you received a copy of chapter 2 which is the proposed revision to chapter 40 comments and changes that the commission has voted on in terms of chapter 2 changes and a copy of the historic preservation design guideline manual these um documents form the Keystone of historic preservation and I would like to take a little bit of time to go into that um the presentation that we will be given today I will be given part of it and David will be giving the other part so if I can figure out the slides which I'm not ah there we are so um the first slide historic preservation is a city ordinance it's not a wish it's not something that will come as Larry noted earlier the chapter 40 was voted in in 2019 it entails the protection of historic Rec resources as a public necessity and beneficial to economic prosperity and the quality of life the formation of the historic preservation commission and the pursuing goals and procedures were codified in chapter 40 which you now have a copy of um so one of the questions that comes up is in this process what is a certified local government that's a good question so a certified local government is any City town or municipality in New Mexico that has met specific eligibility requirements and has been certified through the state historic preservation Division and the National Park Service so it's a rather big deal the city of Las Cruses is the newest member of the CLG we are one of 10 cities in New Mexico and we were qualified in 2021 as a CLG Los Cruses has a formal role in the National register of historic places nomination process we have a role in the review of federal and state and local projects that involve historic resources and we can participate in state preservation plans so that we have quite a a big basket that we can work from but what are the benefits so I mean why was the process carried through and why are we now A Member One of the biggest advantages of being a CLG is the potential to receive federal and state funding that means real money through various grants and the ability to receive assistance and training from the N from the state historic preservation office so under the CLG program we are eligible for funding that is only available to other CLG cities and the historic preservation officer or shipo is mandated to come down and help with the program in 2023 the city received their first CLG proposal and funding for $60,000 um the funding was to update the national and state register for the mosquite neighborhood unfortunately there was no one capable of taking and pursuing the grant so that Grant was returned we negotiated with shippel through various processes the count of the money was depressed but eventually the entire funding had to be turned back to shipo however this does not mean that we are not eligible for future funding in fact shiple and state historic preservation officers want to see this program work and funding will be available for us so what are the responsibilities as a city what do we have to do in order to engage as a CLG so I I want to emphasize without the CLG funding the city the HPC and Community Development cannot carry through some of the requirements under chapter 40 there just isn't money in the city budget so we do have to rely on trying to get some of the state and federal funding but one of the issues here is and we'll go into it later in terms of grants in terms of the city there really isn't anyone familiar with the CLG funding and right now we don't have a historic preservation specialist but we'll go into that in a moment the CLG status establishes a level of credibility for the Las cruus historic preservation program on both a local state and federal level level so I've listed some of the primary responsibilities so enforce local preservation through a historic preservation ordinance that's chapter 40 that's in place create and maintain a position of a qualified historic preservation specialist we have had one but um since March I believe he has gone on to other menus maintain a historic preservation commission we have a very active commission with seven members right now if we were to tally experience we would have experience in historic preservation of over 175 years so the people on the commission know what they're doing um one of the things under chapter 40 that is required is to survey and document local historic properties this has not been done um the second item that is very important with a CLG program is to provide for public participation frankly that's been on a very limited BAS basis so as you had your packet delivered to you what is chapter 40 and currently it is being revised but right now we're just going to talk about chapter 40 so the entire historic preservation commission is administered by the city manager as I Mo mentioned earlier there are seven Commissioners and the chapter 40 also requires a historic preservation specialist he is our liaison between the city and the commission right now we are struggling there is no specialist um it sets out chapter 40 sets out the procedures and how a property is designated as historic and what um entails it defines the certificate of appropriateness which we will go into which is a COA process and it's the development of the design guidelines which you now have a copy of so in general I I want to Summarize chapter 40 is saying that it protects and promotes those buildings and sites and resources that our community can tell a story why is Los crues unique you know what is it that draws people two L crues you know what are the values that we are looking for through preservation I believe that we enhance civil Pride civic pride obviously you can point to a historic event or a place and there's a certain amount of civic pride it creates sustainable neighborhoods and I think that's really critical in the sense that we have historic districts within the city of Las Cruses and within those districts there are families who have lived there over a hundred years and so you have this sustainable neighborhood a sense of civic pride and a sense of who you are in terms of I live in Los Cruses um preservation also expands housing options and responds to infilling within the city it makes Los Cruses a Heritage tourism designation and finally it attracts businesses to rehab under utilized buildings so one of the things that is the primary thing that the HPC does is we have a review process and we are an adjudicating body so in our review process we will look at documents that are given to us and determine whether the proposed changes by the applicant will affect the historic Integrity of the building so the process basically is the applicant will apply for a building permit um if the property is in a designated District or is considered historic um it goes to the historic specialist who will review the documentation with Community Development HPC will review the applications review the planning documents and will prepare a COA or certificate of appropriateness um HBC all of this is under a public hearing and of course the applicant has recourse if they disagree with the finding they can go to the city council or asked for a second finding this captures where we are to date and I think if anyone were to look at that you would seriously ask what is happening in 1921 the commission reviewed 25 COA decisions in 22 there were 12 in 23 there were 16 this year we only reviewed three so the question that I would ask you is are developers getting so wise that they no longer want to rehab historic buildings or is Community Development and the city not doing their job in planning in terms of catching requests for um changes request for Zone Changing it's pretty much the same appeals is pretty much the same but I would like you to look at meetings and work sessions that are cancelled that means that under um CLG under chapter 40 we're required to have monthly meetings as of this year we' have had four cancelled monthly meetings very difficult to carry on any type of review with this type of record so I've lost my space so I'm going to um the last thing I'd like to talk about is the historic preservation design guidelines you all have a copy it is very large the basis for this is that the city went out for a contract a couple of years ago they received the guidelines it was reviewed and rejected um it had fallacies it had incorrect photographs and there is really no understanding of New Mexico architecture so the guideline sets the standards for preservation it defines what type of building style what type of material that should be used follows the federal guidelines um it is an identification of historic Landscapes so that we're all talking the same subject and it helps to ensure compatibility between new development and existing historic environment so the quest the request that the commission has today is that you put this on your next board meeting and to either accept or deny the historic um guidelines manual because this is a critical key point to following chapter 40 so I'm going to turn over the second half and we're going to discuss a little bit about educational opportunities um David the educational opportunities are in chapter 40 that is the law you all voted on it but we were denied to do our work but we've done it it anyway we went ahead and have done three walking tours of the historic district the mosquite we've had an art exhibition we've had historic preservation exhibits we did a creative Industries Fiesta at the county PT building so the only way our community is going to understand and learn about its historic past is we are the stewards we are selected because of our background to do the work to do Outreach to do educational components as far as getting the word out of what can and cannot be done by reading the ordance the sad thing about it there are many departments in this city that have never looked up the ordinance codes doesn't even know what the ordinance is we've gotten cases in front of us where the public says well code said it was okay and it's in complete violation of the the code so we need to get the word out and hopefully and I'm hoping that we get the specialist in that will do that to educate the the Departments so we don't have these issues we're sometimes looked at the commissioners as bad guys they don't want to follow what we do well if Council had not voted on this ordinance then we wouldn't be here we follow the law to the nail and there are folks that refuse to follow that so we're here to try to um push the issue you all here select us for our background not City staff but you all we're here representing you at all these meetings and we also represent the community when we go out and do community outreach educational component we're going to be doing some artwork presentations hopefully to all the schools to teach the students about their history if you ever pull up a New Mexico history book it's printed in Indiana history stops at a coral they don't even mention much of Las Cruses or donana County so what one of the problems that we've had in the past is that the CLG funding it's it's tied to the The Specialist that leison is the one that goes and works with the grant department here in the city this year we lost out on $275,000 that's a nice chunk of change and I'm one of those that I'm a money person I hate to see money disappear when we have an opportunity to apply for it and luckily we do have some good people in the state that are willing to help us out to see if we can at least try to get some of it the Fielder house that's photographed in this building you all had a resolution a few weeks ago that uh it left it hanging we don't know if it's going to be torn down or not but we have a question that all the Commissioners ask is that who gave the authority from City staff to remove the loadbearing wall in the building there's nothing wrong with the building other than the fact that it was self-induced Demolition so the building's Still Standing There are folks that don't like the building it is what it is it's all a fabric of the historic district Fielder is a a family that was established here almost over a hundred years ago so you know that's another problem we had a problem of demolition on May Street we have yet to receive any documentation on that and we're waiting hopefully that the property on mosquit Street will be changed over from owning being owned by the city and going back to public so it can be bought by the public there's housing shortage there are folks waiting with a checkbook to purchase that building on M on on mosquit Street the same situation was on May Street after having discussions with the city manager and others that building was supposed to go back to the public it was torn down on a Friday so we have some we've been in in some situations where we have tried our best as a commission to to do our jobs and luckily um with the announcement that there is a search for a new um specialist that things will turn around and be better want say so so final our final thoughts why historic preservation so I've only listed a few of the key points but an important point to keep in mind there is so much fallacy about historic preservation that it's too expensive it denies property ownership that you have to do certain changes um the reality is only the exterior of the building is ever considered but it honors the diverse Heritage in a sense of place BOS Cruses is unique because if we destroy all of our history we are no longer unique an important point also to mention is historic preservation is compound comp able it is not against it is compatible with affordable housing and development of the city it supports Sound Community planning development of economic and Heritage tourism it's also a huge factor in environmental one of the things that we have tried to do and have not been successful when a historic building is torn down all the material goes to a landfill there is old wood that could be recycled there are doors that could be cycled I mean we could reduce our footprint from an environmental sense so I would like to finish um citing counselor Karan in June 14th in um regarding realize Los crues realize Los crues is a long-term strategy designed to address the housing shortage and we must do so do so from every angle one of these angles must involve involve the preservation of the city's unique history and culture historic preservation is an essential part of helping any City appreciate its past and to responsibly develop its future and I with that I'd like to end it I thank you very much and we' be open to any questions that you may have thank you very much for your time all right thank you thank you for the presentation and the update uh anyone have any comments no seeing none thank you very much thank you very much that's it okay this concludes our items for agenda today um so with that a motion to adjourn move to adjourn second Corin this is on the motion to Adin the work session councelor McClair yes councelor matis is absent councelor Graham yes councelor cran yes councelor flutes is absent councelor Beno yes and mayor yes I love [Music] construction is currently underway in the Cashers area at City Hall